![]() It should be your go-to flight search engine. That means Google can outperform any other online flight aggregator,” Ernesto Echeverri, director of marketing for North America, the Caribbean & Asia for LATAM Airlines Group, and a member of Portada’s Travel Marketing Board, told Portada. “It makes it a little bit uneven because they have a tremendous advantage.” Google Flights is the most powerful flight search tool. “No one else has as much access to online flights information as Google. Since it directs users to the best fares, brands have to compete harder -and spend more- for first-page search-engine results. “ should be your go-to flight search engine.” A Matter of SEOīut the tool’s success is turning out to be a double-edged sword for airlines. “Google Flights is the most powerful flight search tool,” Kamrowski wrote in a recent column. The San Francisco Chronicle’s Thrifty Traveler columnist Jared Kamrowski says Google Flights is “leaps and bounds better than any other flight searching tool.” ![]() Now, airlines are discovering Google’s entry into the online ticket advertising and sales market has both good and bad consequences.įirst launched in 2011, Google’s airfare search tool has become a dominant player among travel booking sites. In these instances, Institutions have accused Google and in some cases won court judgments for antitrust violations. ![]() ![]() In fact, Google’s owner, Alphabet, Inc., finds itself under intense scrutiny by governments and regulators. Why it matters: Airlines are scrambling to keep up and compete in new ways in response to what Ernesto Echeverri, Director of Marketing for North America, the Caribbean & Asia for LATAM Airlines Group, says is Google Flights’ complete disruption of the business of directing consumers to the best flights online. ![]() What: Google Flights, with its dominant search engine positioning, has turned the competition for online airline ticket sales upside down. ![]()
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